Decathlon Česká republika: Buy back – Even old equipment can bring new experiences
The Buy back service, which was launched in the Czech Republic in 2023, represents a new approach to the use of sports equipment that customers no longer use. It is a solution for used sports equipment that is still functional and safe, but which only bears signs of use from the original athletes. Thanks to this service, products that would otherwise end up unused can get a second chance and return to circulation. As part of the Buy back service, more than 600 products from several sports categories were bought back in 2023. This growth continued in 2024, when more than 4,000 products from a total of nine sports categories were returned to offer to athletes who were able to buy them at more favorable prices. The Buy back service not only contributes to sustainability and the circular economy, but it also offers customers a practical alternative to purchasing new products. The service complements the company’s other services (Repair & maintenance, Rent and Second life) and contributes significantly to its circular business model.
