Rohlik Group: Food Upcycling
Rohlik Group is the first retail chain on the Czech market to offer upcycled products as a separate category. With this step, it is taking the lead in the fight against food waste and supporting a more sustainable food system. The environmental impact is significant, especially thanks to the reduction of food waste across the entire supply chain – from primary production (25%) to processing (23.6%) to distribution (5.1%). Although the original waste raw materials are transformed, the nutritional value is preserved, which ensures the high quality of the final products. At the same time, upcycling opens new economic opportunities. The transformation of by-products into commercially attractive goods not only reduces costs throughout the food chain, but it also responds to the growing consumer demand for sustainable alternatives. Connecting producers plays a key role here – waste from one company can become a valuable raw material for another. This model brings new market opportunities to smaller suppliers and motivates them to invest in innovative solutions for reducing food waste. Upcycling raw materials helps manufacturers reduce costs and use available resources more efficiently.
