Lenka Fryčová, WWF

Lenka Fryčová is the head of the Czech representation of WWF Central and Eastern Europe. Before moving to the non-governmental sector, she worked until 2008 at the Ministry of the Environment of the Czech Republic as the deputy director of the department of financial instruments for nature and landscape protection. She has knowledge in the field of assessment and evaluation of projects, the design and evaluation of financial instruments for nature and landscape protection, and the management and coordination of nature protection projects. At WWF, she focuses mainly on cooperation with the commercial sector and on sustainable food systems.